Style Guides & Moodboards
Free-Spirited Design. Ruthlessly Structured Framework.
If your brand’s visual identity currently lives in a random Google Drive folder titled “FINAL_final_THIS_ONE_USE_v3,” it’s time to get your house in order. A proper style guide saves you from design chaos, weird font crimes, and your cousin using the wrong logo on LinkedIn.
You know the feeling: your brand or project “almost” makes sense, but not quite. The colors aren’t consistent, the fonts feel random, and every time you brief a designer, you’re just praying they “get it.” That’s where I come in.
I design brand guides and moodboards to take your visual chaos and turn it into a strategic, repeatable, and scroll-stopping identity. Not something templated or trendy — something built around your actual story, tone, and goals.
Moodboards are where the magic starts. They’re the vibe-check that sets the tone before you start slapping colors on things. And style guides? They’re the holy scrolls that keep your brand looking sharp, consistent, and not like it was cobbled together during a caffeine-induced panic at 2am.
Whether you’re launching something new or trying to fix the beautiful mess you’ve already created, I’ll help you nail the look, lock in the feel, and get everyone on the same stylish page. Whether you're a founder building something from scratch, a creative reworking your identity, or a brand that’s grown too fast for its own aesthetic, I help you define your look, feel, and voice — then hand you the tools to actually use it with confidence. That includes your color palette, type system, logo usage rules and visual direction.
Deliverables
Color Palette Development
Strategic and sexy: a cohesive color palette designed to evoke emotion, support brand recognition, and work across every platform.
Custom Moodboard Design
A designer-curated moodboard that captures your brand aesthetic with visuals, colors, and textures to guide every creative decision.
Typography Pairing & Type System
Fonts that fit your brand’s personality—plus rules for use across print, digital, and social so everything looks effortlessly aligned.
Voice and Tone Overview
A brief brand voice guide with keywords, dos and don’ts, and tone direction to keep your messaging as sharp as your visuals.
Visual Style Direction
Photography inspiration, pattern suggestions, iconography ideas—aka the style GPS for your future website, social, and packaging.
Brand Style Guide PDF
A polished, print-ready brand style guide you can share with teams, vendors, and freelancers to keep everything on-brand, always.
If your brand can’t explain itself, your audience won’t stick around to figure it out.
Process
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Process 〰️
1 - Brand Therapy (Yes, We’re Going There)
Before we touch a color swatch, we dig into your brand’s emotional baggage. We start with a creative interrogation—think less police procedural, more “Why does your brand hate Helvetica?” Target audience? Got it. Mission? Sure. Secret hatred of script fonts? Noted. This is where we diagnose your brand’s identity crisis and start plotting its glow-up.
2 - Moodboarding Like a Virgo on Adderall
Now the magic begins. I create a moodboard so dialed-in, it could pass a polygraph. Color palettes that pop, fonts that speak fluent “you,” and visuals that scream strategic aesthetic—not “accidentally trendy in 2019.”
3 - The “Yes, No, Burn It With Fire” Phase
Here’s where we workshop. You give me notes. I decode them, refine the design, and banish anything that feels beige in a bad way. Mood, tone, visuals, and typography all get edited until they stop whispering and start strutting.
4 - Stylish Delivery
The final brand style guide arrives in a polished PDF, complete with your logo applications, color codes, font hierarchy, visual inspiration, and voice guidelines. Basically, your entire brand aesthetic—gift-wrapped for the real world.
FAQs
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YES. A logo or “brand” without a style guide is like wearing designer shoes with gym socks—technically allowed, but visually upsetting. A proper brand style guide ensures consistency across print, digital, packaging, and every other place your brand dares to exist.
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Think of it as a curated Pinterest board that actually went to design school. Your moodboard will include brand color palettes, typography direction, visual references, and overall aesthetic vibes designed to steer your creative ship without veering into chaos.
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Absolutely. Whether you're mildly rebranding or full-on escaping a past design mistake, I’ll take what’s working and inject strategy, polish, and flair. We’ll keep the essence—just with way better shoes.
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LOL, no. Every moodboard and brand style guide is designed from scratch based on your specific goals, target audience, and visual identity.
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Yes—and you should. A style guide makes sure your brand looks consistent whether it’s a social media intern, a web developer, or your cousin Gary’s touching it.
Pricing
Every job is custom—but below is a reasonable attempt at organizing the chaos into neat little “tiers.”
(starting at)
Moodboards:
$1,200
Like a Pinterest board with a strategy degree. This is the starting line for all things visual: colors, type, image inspo, layout vibes—all curated and cohesive. Perfect for: early-stage brands, creative direction, or helping your team stop arguing about fonts. Perfect for: early-stage brands, creative direction, or helping your team stop arguing about fonts.
(starting at)
Mini Style Guide:
$2,000
For when you’ve got a logo but no idea how to use it without it looking like a PowerPoint from 2009. This package includes a streamlined style guide: logo usage, color codes, typography, layout direction, and just enough design rules to pull it together. Perfect for: small businesses, personal brands, or anyone whose “brand” currently exists in vibes only.
Full Brand Guidelines:
(starting at)
$3,500
A full-blown guide with all the bells and whistles: logo variations, color systems, typography pairings, layout grids, visual tone, image treatments, brand mockups, and more. It’s basically a survival manual for keeping your brand from going off the rails.
Perfect for: scaling teams, growing companies, or anyone who’s sick of saying “that’s not on-brand” 400 times a day.
Don’t fall neatly into any of the above? Let’s chat about what you need and build the perfect package.