Logos & Branding

Tiny rectangles, big impressions.

Your logo is not just a little doodle—it’s also your entire first impression. No pressure…

Let’s have an honest moment: most logos are absolute garbage. They’re either painfully generic (hello, uninspired sans-serif + random geometric shape) or aggressively over-designed (because, sure, every brand needs six fonts and a swirling dragon). But your brand? Your brand needs something better. Something that actually means something. Something that, when people see it, they don’t just think, “Oh, cool.” They think, “Damn, these people know what they’re doing.”

Deliverables

Primary Logo Design

Your new visual signature: a custom logo designed to stop scrolls, start conversations, and elevate your brand instantly.

Alternate and Secondary Logos

Vertical, horizontal, stacked—you name it. Logo variations for every platform, product line, or picky print requirement.

Custom Brand Color Palette

A designer-built color system that vibes across web, print, packaging, and beyond. Zero beige… unless it’s a very intentional beige.

Typography Pairing and Font Guide

Fonts that match your tone: modern, elegant, sassy, or all three. Includes brand-safe usage rules and links to licensed typefaces.

Logo Files for Web & Print

Delivered in all the formats you’ll ever need—SVG, PNG, PDF, EPS, JPEG—ready for websites, signage, merch, you name it.

Mini Brand Style Guide

Includes logo usage rules, spacing tips, color codes, and brand voice cues so your look stays consistent across every medium.

Process

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Process 〰️

1 - Brand Discovery

We start with a consultation to dig into your audience, personality, goals, and long-term vision. You tell me everything, from your dream client to what you don’t want your logo to look like.

2 - Concept Development

You’ll receive a curated batch of initial logo directions — each with unique typography, symbolism, and identity vibes. You pick your favorite, or we build a Franken-logo from the best parts.

3 - Design Refinement

Once we lock in the direction, we’ll refine the logo with color palettes, layout variations, and supporting marks (if needed). Every detail gets dialed in — from kerning to color harmony.

4 - File Delivery

You get every file format you could need (print, web, social, merch), plus I can handle all production logistics if needed — from sourcing the perfect card stock to delivering boxes to your doorstep (yes, internationally too).

This isn’t about fitting in—it’s about standing out.

A good logo isn’t just nice—it’s necessary. It’s the difference between looking like a powerhouse or looking like a startup that still operates out of someone’s basement. We take your brand’s personality, distill it down to its visual essence, and create something that doesn’t just look good but actually works.

Pricing

Every job is different. Pricing varies depending on the project scope, deliverables, and whether you want something minimal or full-on maximalist flex. These are starting prices — let’s talk about what you need, and I’ll tailor a quote that fits your goals and timeline.

Black and White Logo:

(starting at)

$800

For brands just getting their feet wet—but still want to look put-together and intentional. This package includes one professionally designed primary logo in black and white, plus essential file exports for both print and digital use.

Custom Logo Design Package:

(starting at)

$3,500

Perfect for businesses ready to show up—and glow up. Includes a primary logo, secondary marks, full brand color palette, typography pairings, and a one-sheet usage guide. Ideal for social, print, web, and your mom’s Facebook page.

Full Brand Identity Suite:

(starting at)

$5,000

For founders who want the whole damn look. Includes a full visual identity system with logo suite, brand strategy alignment, extended style guide, branded templates, and all export files. Basically, it’s your brand’s trust fund wardrobe.

Don’t fall neatly into any of the above? Let’s chat about what you need and build the perfect package.

FAQs

Yes — full rights and all the formats. No funny business. You’ll get everything you need for print, web, and social.
Absolutely. I offer logo refresh services if you already have a foundation and just need a glow-up.
Either. I can work within your current visual style or help you build an identity from the ground up.
Letterpress, foil, emboss, spot UV, die cuts, edge painting, velvet touch — basically anything but boring.
Yes. I’m NYC-based, but my designs have passports. Wherever you are, I’ve got you covered.