Original Silkscreen Print, Edition of 20
It is no accident that advertisements and products targeted towards children seek to lay the groundwork for a lifetime of brand awareness and consumption. Mattel’s doll, with her closets full of fashionable outfits and accessories, teaches young girls in particular the importance of how you dress and what you own. Doll is an aspirational figure, and with her tiny brand-name outfits and goods, she helps to instruct children how to function in the adult world of consumption—with an unquenchable desire to look a certain way. High Heels, High Hopes is a series of screenprints that paints doll as the icon of consumption that she is, inviting consumers young and old to fantasize with her imagined reality.